Online Advertising
Online ads provide a cost-effective way to drive growth. With online advertising, we target people by age, interest, previous website behavior (yeah the stuff that creeps you out), competitor website traffic and more. Whether it’s search ads, display ads, or social media ads, CBM works with your business to create effective ads that drive customers to your site and convert to sales.
Online Advertising
Online ads provide a cost-effective way to drive growth. With online advertising, we target people by age, interest, previous website behavior (yeah the stuff that creeps you out), competitor website traffic and more. Whether it’s search ads, display ads, or social media ads, CBM works with your business to create effective ads that drive customers to your site and convert to sales.
our services
Facebook Advertising
Each month, campaigns are created that align with the messages developed during the previous strategy meeting. Specific locations, demographics, interest groups, previous website visitors and desired customer lists (if available) are targeted with attractive ads.
Our Services Include:
- Facebook Ad creation
- Campaign for brand awareness, phone calls and website traffic
- Ad optimization twice monthly
- Facebook Pixel Integration with Website (enables retargeting)
- Retargeting campaigns for previous website visitors
Facebook pixel
The Facebook Pixel is a bit of code we put on your website that helps gather data about visitors to your site. This data helps us to advertise more effectively as well as find new potential customers who are more likely to patronize your business.
Instagram is the top social media platform for sharing images. And, it’s also part of the Facebook group of sites. This means it takes nothing more than a click of a button for us to add Instagram Ads to our campaigns.
Retargeting
You got to a website and later, you’re seeing ads on Facebook for that site. That’s retargeting. And it’s very effective. Retargeting can lift ad engagement rates up to 400%. The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%.
Google Advertising
Each month, campaigns are created that align with the messages developed during the previous strategy meeting. Specific keywords, locations, demographics, interest groups, previous website visitors, competitor website visitors. By creating dynamic search ads, we ensure that (business name) is visible to customers that matter the most, and that the creative and text variations that are most effective, are being delivered. We’ll suggest a monthly ad budget and in most cases charge a flat rate to administer the ads.
Our Services Include:
- Google Ad account creation
- Monthly ad creation
- UTM implementation (tracking with ads)
- Retargeting Google Analytics Segment with display ads
- Optimization of ads throughout delivery
- Keyword research & development with client
- Gmail, Diaplay, Search and Youtube Ads (if video is available)
Search ads
Most people don’t even realize the top result in most searches is actually a paid ad. With careful curation of keywords and search terms, we make sure your site is at the top of the searches most related to your business.
Display Ads
The Google Display Ad Network serves display ads on the web, apps, and YouTube. Our team will work to create effective ads that connect to managed keywords to drive traffic to your site and increase conversions.
Retargeting
You got to a website and later, you’re seeing ads on Facebook for that site. That’s retargeting. And it’s very effective. Retargeting can lift ad engagement rates up to 400%. The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%.
Reddit Advertising
Reddit is not just another social media platform; it’s a community-driven space where users share, discuss, and vote on content. With over 430 million monthly active users, over 100,000 active subreddits, you can target your ads to incredibly specific interests. Reddit offers a unique opportunity to engage with highly targeted audiences. Reddit Ads offer both display and video formats, allowing for creative storytelling.
Featured Work
Custom Ads
Our team will create custom ads with customized images, graphics and text. We’ll create effective ads for your business, constantly iterating every month to make sure your ads show the message you want.
Data Driven Decisions
By using Google Analytics, Facebook’s statistics, and Google Ad stats, we continually study the data to make sure your ads are targeting the right people, the right demographics, the right locations, and the right keywords.
We continuously track CTR (click through rates), calls, map actions, traffic channels and several more KPI’s (key performance indicators) and are able to make changes on the creative and audience delivery which have a positive impact on the effectiveness of the ads. The refinement and optimization of the ads, audiences and methods of delivery is an ongoing process called ad optimization.