As we turn the page to 2025, it feels like the perfect time to reflect on the progress we’ve made and explore the opportunities ahead. The rapid evolution of technology continues to redefine how businesses connect, engage, and grow. But with that evolution comes uncertainty. Far too often, new opportunities are overlooked or set aside because it’s difficult to predict which ones will stick, drive meaningful results, or stand the test of time.
At CBM Marketing Solutions, innovation is at the core of everything we do. For years, we’ve been committed to testing, refining, and perfecting strategies that align with the needs of modern businesses. Our approach is rooted in accountability and constant improvement, ensuring every recommendation is backed by insights and focused on driving outcomes.
Looking ahead to 2025, we’ve identified seven core components that will anchor our strategies for every client under our management. These components are designed to help businesses not only stay competitive but thrive in today’s ever-changing landscape. Here’s how we’re raising the bar:
Brand Identity and Consistency
Does your brand show up the way it should? Are your branding, voice, and messaging consistent across all platforms? This year, we’ll keep your brand’s best foot forward at every turn.
Digital Presence Across the Web
Are your services or products listed clearly across all the right channels? Are there any barriers to purchase or action? Our mission is to make sure your business is everywhere it needs to be—and looking its best when it gets there.
Digital Fundamentals
Some things shouldn’t be optional. For example, we’ve never charged clients to set up Google Search Console properly because it’s critical for website success. This, along with other digital essentials, are things we’ll continue doing at no cost. Why? Because value doesn’t always come with an invoice. For 2025, our goal is to ensure all CBM Marketing Fundamentals are executed across the board, strengthening the foundation of every business we work with.
Refining Current Services
Marketing isn’t static. This year, we’ll review which services are no longer as effective and replace them with tools and tactics that improve your online presence. This ensures you’re always ahead of the curve, not behind it.
The CBM Marketing Suite
After more than 18 months of development, we’re proud to officially roll out the CBM Marketing Suite! This all-in-one platform is designed to empower your business with tools like:
Task, lead, and opportunity management
Fully customizable CRM and advanced Automations
Advanced website, SEO, and advertising analytics
Email marketing connections
Social post and campaign review
Project Management Tools
With unlimited users and contacts, the suite is scalable and built to streamline performance across departments. Our Marketing Suite is completely free for any business, with options to upgrade and get more tools and services to enhance your digital presence.
Tracking Refinements and Eliminating Waste
With the introduction of GA4 (Google Analytics 4), we’ve made huge strides in tracking consumer activity across devices. This year, we worked with you to set up custom events, conversions, and tracking through Google Tag Manager. While not all consumers can be tracked, these systems help us build revenue return models that allow for more accurate forecasting.In 2025, our goal is to refine measurability across all campaigns and eliminate ineffective ad spend.
Quarterly Reviews and Road Mapping
Understanding the bigger picture is key. This year, we’ll focus on not just tracking performance but creating clear roadmaps for the next 3, 6, and 12 months. These reviews give us an opportunity to review past performance and brain storm new ideas.
We’re excited to continue this journey of growth, transformation, and innovation with you. Let’s make 2025 a year of raising the bar and achieving new heights together.
Warm regards,
Aaron Walksler
Founder & CEO, CBM Marketing Solutions
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