Can CBM Marketing Solutions help my business?

The truth is, we can’t help all businesses.  We take several elements into consideration to determine if our services and tools are likely to increase your lead acquisition and revenue.  If we genuinely feel that we can’t help, we’ll tell you.  It’s our goal is to nourish your marketing strategies and increase your customer flow.

We use tools like location targeting, interest targeting, demographic targeting, and re-marketing while combining those with strategies like A/B testing and audience split testing.  Then, we monitor your Google and/or Facebook Analytics and optimize your campaigns further.  While all of this is happening, we’re gathering information to form look-a-like audiences which will reach even more potential customers.

The world has seen a dramatic shift to mobile devices in recent years. People are using their devices to connect with friends, families, and things that matter to them – including discovering and engaging with businesses. This is why it’s more important than ever to build a presence on mobile and connect with your customers where they spend the most time.

There are now 70 million active business Pages on Facebook.  To stand out and really engage both your current and potential customers, use your social profiles to connect, communicate, and provide customers with the services that they are looking for.  This is where CBM Marketing Solutions comes in.  We’ve developed four plans, each of which cater to businesses that range from just starting out, all the way up to corporations who are looking for social media experts to share their products and places of business with the world in a more effective and efficient way.

Together, Facebook and Instagram lead all mobile apps in time spent!  They account for 1 in 5 mobile minutes spent in the United States — that’s more time spent than the next 5 mobile platforms combined.
Every day, more than one billion users access Facebook and more than five hundred million access Instagram.  Each month, over 1.8 billion users access Facebook and eight hundred million access Instagram!  That’s roughly 1/4 of the worlds population accessing these platforms every day!  These users collectively send over 2 billion messages through the Facebook Messenger App.  Placing your products and business in front of this massive audience is imperative to maximizing your marketing efforts.
Facebook advertising is part of an integrated marketing strategy, and offers tools to reach extremely specific or broad audiences across Facebook, Instagram, Messenger, and through mobile apps with Audience Network.

Facebook, Instagram, and Audience Networks can help you better identify and retarget people across multiple and shared devices than browser-based cookies alone. According to Nielsen Digital Ad Ratings, global internet marketing is only 65% accurate at reaching broadly defined audiences.  Facebook is 85% accurate in broadly targeted global campaigns, and up to 90% accurate for US based campaigns combining age, gender, and other demographics.

Our Approach

Use a variety of mediums to market your brand and target your ideal customer when possible with time sensitive, attractive offers.

Analyze
After you’ve reached out to us or decided on a plan, the first step that we take is analyzing your social profiles, analytics, and digital marketing strategies.  This helps us determine a baseline so our success is measurable.

Set Goals
The next step that we take is spending time with you to determine what your goals are.  We call this a discovery session and it usually takes about an hour.  We use this time to learn more about your brand and reputation that you’ve worked to hard to establish.

Research
Researching your target market is a crucial step in our process.  We use platforms like Facebook IQ, Audience Insights, and Google Trends to learn more about the behaviors of your target market.  This helps us connect your business to the right people at the right time, while they’re on the right device.

Collect, setup, design, and post
During this phase, we collect content that is ready to use over the next 30-60 days.  Most businesses have images that are specific to their business but if you don’t have any, that’s OK!  We’re partnered with Adobe and have access to millions of pictures. We then start to setup any new social profiles that will be used and then start designing and creating content.  This process can take as little as 2 days but may take up to a week depending on the size of the scope of work.

Microtarget
After your plan begins, we’ll continue to monitor results and analyze the metrics that matter. We optimize campaigns in several ways after data is collected.  We’ll use A/B Split testing and Audience Split Testing to optimize your campaigns which will make your campaigns more effective and efficient over time.

Scale
When your lead generation and conversion percentages have increased substantially, it’s time to scale up our efforts and do what we know is working well.

It can be frustrating to be in the trenches of your business dealing with the daily operations knowing that there are marketing opportunities that are being missed with every passing hour.   When you’re receiving the Business package with CBM Marketing Solutions, it’s like having a dedicated marketing manager for your business.  When you have Business Plus or higher, it feels like you have a team of marketing managers.